89% of women don't know the National Domestic Abuse Helpline number.
With zero budget, we needed to make it famous.
So, on International Women's Day, Britain's most famous women donated the one thing everyone knows them for: their name.
In its place? The helpline number.
With zero budget, we needed to make it famous.
So, on International Women's Day, Britain's most famous women donated the one thing everyone knows them for: their name.
In its place? The helpline number.
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Concept idea

Concept idea

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Creative Director: Nikki Lindman
Producer: Sarah Cooper