When Refuge took over running the National Domestic Abuse Helpline in 2020, the biggest issue they faced was that most women didn’t even know the helpline existed.
We needed to make the number as famous as possible, with zero budget. So on International Women's Day we enlisted the help of some of the most famous women in Britain.
And they all donated their most famous asset...their name.
We needed to make the number as famous as possible, with zero budget. So on International Women's Day we enlisted the help of some of the most famous women in Britain.
And they all donated their most famous asset...their name.
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Creative Director: Nikki Lindman
Producer: Sarah Cooper