When it comes to looking after the planet, the fashion and car industry both have pretty bad reputations.

So how do you make two wrongs a right?
By making them work together.


We got fashion designer Paul Smith to design a concept MINI for the future.
The car was filled full of ideas of how it could be possible to be more sustainable,
if we just made things with less.

We launched the concept car like a fashion collection, teasing the new materials.