Ladbrokes realised that only the ‘pro betters’ were paying any attention to the Cheltenham Races. They needed to make the event more populist, something that everyone could relate to. And what is more relatable to most than ‘finding the one’.
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We made betting more playful by making all the print interactive.
Betters held their phone over the poster, and watched as it was turned into
a date like app, so they could help them ‘find the one’.
*Fun fact, we wrote 180 horse dating profiles so that each horse had a true line to itself. It’s a niche skill that we’re sure will needed again someday.
We made betting more playful by making all the print interactive.
Betters held their phone over the poster, and watched as it was turned into
a date like app, so they could help them ‘find the one’.
*Fun fact, we wrote 180 horse dating profiles so that each horse had a true line to itself. It’s a niche skill that we’re sure will needed again someday.