In 2020, Breast Cancer Now saw fundraising plummet by 80% as lockdown brought marathons, bake sales and charity events to a halt.
We needed an idea that could raise money and raise awareness from people's homes.
Introducing Save a Life Drawing—an online life drawing class featuring models affected by breast cancer. Each pose subtly demonstrated how to check for lumps while 12 renowned artists sketched live, later donating their work to the cause.
When lockdown lifted, every piece was brought together in a public exhibition, raising even more money for Breast Cancer Now.
We needed an idea that could raise money and raise awareness from people's homes.
Introducing Save a Life Drawing—an online life drawing class featuring models affected by breast cancer. Each pose subtly demonstrated how to check for lumps while 12 renowned artists sketched live, later donating their work to the cause.
When lockdown lifted, every piece was brought together in a public exhibition, raising even more money for Breast Cancer Now.
MARYLOU FAURE
KELLY ANNA LONDON
ALEX GRIGG
ALICE BLOOMFIELD
ANNEMARIEKE KLOOSTERHOF HAYLEY WALL
JASMIN SEHRA
STINA PERSSON
PAULA CASTRO
KADNA ANDA